Product ideation is a critically important step in the larger product development cycle. This phase is the foundation from which your new product will come to life. The Vivid Team offers cannabis product ideation, concepting and incubation services on both a per-project basis or as the first step in a larger commercialization process. We have decades of real world experience in culinary development and food science that we have brought to the cannabis industry. Our unique backgrounds give The Vivid Team an edge when it comes to utilizing cannabis specific methodologies – taking your product from concept to commercialization. 

The cannabis ideation phase encompasses a holistic experience in which we combine our insights, detailed market research, current consumer trends and industry expertise with the objectives of owners, designers and product developers. From these initial sessions, we’ll develop a workable strategy forward. If you have decided to work with us through a full product development cycle, the ideation phase is just the first stage. The Vivid Team will continue working alongside you and your internal team, creating detailed product concepting and incubation ideas. With the deep insights we gain from our unique non-linear approach to early stage concepts, we’ll drive forward with a clear and well defined implementation strategy. 

Product Development

Successful cannabis and CBD food product development projects begin by properly melding creative product aspirations with the principles of food science. The food scientists at The Vivid Team provide a well thought out development structure based on our years of real-world experience. Our diverse team has taken the knowledge and effective methodologies gained from years in the Consumer Packaged Goods industry to the cannabis industry.

During the product development cycle, we can deliver a prototype which will have been rigorously tested using a range of sensory evaluation tests. Our testing includes taste, touch, smell, sight and even hearing. Some of the key factors which affect our product development process include:

  • Ingredient sourcing
  • Facility capabilities
  • Formulation
  • Packaging design
  • Intended shelf life
  • Safety protocol

Regulatory & Quality Assurance

The regulations and compliance for hemp and cannabis products are an ever-changing conundrum.  The Farm Bill of 2019 opened many doors for hemp but there are still questions.  Cannabis regulations vary state by state and this can be confusing. The Vivid Team can help you navigate the winding path of compliance. We can work with you for label development plus create a compliance audit with documentation. 

We are masters of quality assurance (and certifications), standard operating procedures and best practices and can handle protocols for HACCP, OSHA, GMPs, and FCC Compliance. We are proponents of protecting intellectual property as that can be your biggest advantage in a highly competitive market. Confidentiality and the protection of your ideas and end product are extremely important and foundational to The Vivid Team. We keep our clients information, ideas, concepts and strategies protected with a confidentiality and nondisclosure agreement. 


When you work with The Vivid Team you can rest assured that we can take you all the way to the finish line.  Concept to commercialization is what we do – product development and concepting is fun, regulatory and compliance is crucial but the commercialization of your product is the level up that brings your ideas to the consumer. Commercialization is a long list of strategies and tactics that bring you success – and we will be there every step of the way.

We have a team of project and commercialization managers that can scale-up sourcing and co-manufacturing and find and select the right manufacturing, processing or cultivation equipment.  Our engineers are ready to support and design the programs that help you succeed in the market. Vivid has your back when it comes to building and scaling your business – advising on cost and price optimization or pipeline management. 

Acquisition Advisement

The cannabis and hemp industry is seeing an explosion of new companies and new ideas. With such an active market, there are many opportunities for acquisition. For those companies that find themselves acquiring a cannabis, hemp or CBD product or business, it’s important to know the industry and market intimately.

The Vivid Team brings over 40 years of experience in the food product industry as well as being a licensed epicenter with the Colorado MED. We have worked with emerging startups and legacy companies. We’ve seen it all. Having a trusted partner like The Vivid Team in your corner means you can have the confidence to proceed with an acquisition. We’ll provide you with a wealth of insights ranging from food safety plans, labeling and claim substantiations, processing environment reviews and local compliance concerns. You’ll find our knowledge indispensable.

Packaging Development

Cannabis package development done right consists of finding a forward thinking partner with deep industry knowledge and an innovative approach. Developing packaging that properly exhibits brand identity while also ensuring product freshness is an art form. Creating the right package is multidimensional and wide ranging. 

The Vivid Team brings a comprehensive understanding of the interplay between all the various elements which make a product’s packaging work. While there are many factors that contribute to winning design, a few examples are:

  • Sensory perception
  • Child resistant packaging
  • Recyclability 
  • Product freshness
  • Nutritional quality retention
  • Shelf life
  • Product safety

Branding & Marketing

Cannabis branding and marketing are a crucial piece of launching your business and products. The Vivid Team takes the launch of your products into the market seriously and can help you build a unique selling proposition for your company and products. We’ll collaborate with you to build a communications strategy and marketing tactics that will set you up for success.

Our goal is to develop consistent and authentic messaging through all elements of your marketing program. We have a proven roadmap to connect with your target audience, build brand awareness and develop consumer advocacy. Let us help you grow your company story.

  • Cannabis brand strategy and identity
  • Cannabis packaging design
  • Sales and marketing materials which comply to industry standards
  • Social media campaigns
  • Website design and development
  • Media and PR relations

The Vivid Team capabilities include:

Product Concepting & Development

  • Concepting & Incubation
  • Formulation
  • Process Enginneering
  • Shelf Life Optimation
  • Ingredient Functionality 
  • Ingredient Substitution
  • Life Extensions
  • Nutritional Analysis & Labeling

Research & Brand Development


  • Market Research
  • Sensory Research
  • Packaging Design & Development
  • Package Engineering
  • Brand Development
  • Marketing Direction
  • Website Development

Regulatory & Compliance


  • Regulatory, Label Development & Review
  • Development of Compliance Audit & Documentation
  • SOP’s, HACCP, OSHA, GMPs, FCC Compliance
  • Intellectual Property Development & Protection
  • Quality Assurance, Certification



  • Cultivation
  • Project Management
  • Scale-up & Commercialization
  • Cost & Price Optimzation
  • Pipeline Management
  • Sourcing & Co Manufacturing
  • Selection of Equipment
  • Process Engineering, Support & Design
  • Sales & Distribution
  • Inventory Reconciliation & Audits
  • HR Support/Training